POSTER DESIGN

The best times at work is when I can sneak off and let my imagination run wild. 

We have the opportunity to come up with some branding for a new show called "Toronto of the Future." Which has been perpetually delayed due to our hectic schedules. 

The logo my colleague completed had been approved already, so we just needed some secondary graphics. After investigating what was happening with architecture and building in Toronto, I presented 3 concepts — irregular shapes, jigsaw puzzle & layering. I wish I had brought the PDF I presented home so I could include those in this post.

I received an email from my boss on Friday saying she hoped we had time to make progress (I hadn't) because the big boss was asked to present the new designs at a meeting he had scheduled for Monday. With permission, I ran home (to avoid interruption, which has been happening a lot) and cracked out a few designs. They require some refinement, but it's a step in the right direction. 

As you can see I've been kind of fixated on texture and gradients lately.

Happy weekend to you!

A SPLASH OF CORPORATE CREATIVITY

I've been having quite a bit of fun creating things at work! The projects I'm currently working on have allowed me to get a little more experimental, which I love!

Of course, in the end it's all about pleasing the client!

The brief was to produce two invites  - one for an Interior Design lecture themed "mixed-use spaces" and another for an Architectural lecture with the theme of "water sustainability in Architecture."
Not the easiest concept to visualize. I really liked the idea of taking elements/textures of a space - or of different spaces and unifying them into one. Composite images seem to be a common output for my work, so I started there. I really liked the outcome, because it was softer and less hectic than the original "swatch" idea. But I was out-voted so we went with the swatch option (see final spreads).

I'm still waiting for content, so these are still a work in progress. I wanted to add some colour, but it had to blend in with the white border around the cover swatches. I really liked the colour combination of grey + turquoise (sampled from one of the swatch images). To blend in with the white, I added a gradient. By accident I applied the gradient to the text, and decided to go with it.  

The turquoise colour was found to be a bit too "feminine" and a white version (without a gradient) was preferred. We also had to fit 5 bios in, so the inside spread layout had to be reconsidered. 

Here is the white version with a more masculine colour (and 5 bios inside).

Next up, we have the Architectural invite with the water theme. The end result was very simple. 

I found a superb stock image (which I will buy tomorrow). The inside spread isn't quite there yet. 

I don't think the current bio arrangement will go over well.  I will post whatever I come up with!